Today I’m going to be talking about an amazing ebook I recently read about how to utilize social media to increase your sales and traffic. Social Media Power, was written by Denelia at deneliastorm.com and was sent to me for review. She didn’t ask me to write a blog post about it but I loved the information in this ebook so much I felt compelled to share it here.
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Social Media Power – How to Boost Sales & Traffic with Social Media
When you’re trying to figure out how to use social media to promote your blog or business it can be really overwhelming. There is a lot of information out there, it’s hard to know what the best sources are and what will really work for you.
When I first started my blog there was really only so much information I could absorb, so my focus was on Pinterest for a long time. Everything like SEO, Instagram, and Twitter were intimidating to me. Now however I’m learning that there are areas that are just as important to building a brand, if not more.
The good news is that those things aren’t nearly as complicated as I previously believed, and Social Media Power explains how to use social media platforms to your advantage in such a clear and simple way.
Defining your target audience
Your target audience is the group of people most likely to consume your content and buy your products.
Just throwing things at social media and hoping they’ll stick is not a winning strategy.
Denelia shows you how to define your audience. When you know exactly who you are creating for you can focus all your energy on making good content that fulfills their needs.
Creating a brand
It’s so much easier for your audience to connect with you when you have a cohesive brand across your website and social media. Your brand should let your reader or customer know exactly what you’re about.
In Social Media Power you’ll learn exactly how to create a brand your target audience will love. I loved the questions she included to ask yourself to gain clarity on who your audience is and what they need.
Which social media platform should you use?
Knowing where to focus your attention can be difficult. It doesn’t make sense to try to target every platform, in fact it’s almost impossible to create good content for your website and be fully present on all of the platforms.
In this ebook you’ll learn how to decide where to put your focus. If you’re posting on a platform your audience never uses you’ll be wasting your time, and it’s really important to use your time wisely when you are building a business!
You will get better results if you give 100% of your energy to a few platforms instead of 25% of your energy to a bunch of different platforms.Social Media Power
Building your strategy
How do you draw people in and get them hooked on your brand? Well first you have to have a smart strategy.
Denelia tells you exactly how to make your audience want to buy your products by engaging them instead of just trying to sell something.
This includes what you should post and how often to post to reach the most people.
Actually getting sales
So how do you actually implement your strategy to get sales and start increasing your income with social media?
Social Media Power lays out multiple detailed ways you can build a relationship with your audience and get those sales. You can’t reach people by just saying ‘buy this.’ A million people are doing that without success.
The ebook also covers how to get brand promotions and how to do affiliate marketing.
How to grow your followers
Finally, the book covers strategies to increase your reach, follower count, and engagement.
Growing your following can be really hard, you have to offer them something they need and Denelia shares a list of things you can offer to genuinely help your followers and build trust.
Then she shares how to analyze your results by reviewing analytics data. Analyzing your data tells you what’s working and what you need to change up.
If you are looking for a short but detailed guide to grow your social media following, boost your sales, and grow your income Social Media Power is for you. It’s just 40 pages and they go by fast so you won’t be overwhelmed with information or complicated concepts that you have no clue how to implement.
Using this ebook will help you understand exactly what to do, step by step.
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